East London flooring specialists · Since 2019
Choosing a wood floor shouldn't be this complicated.
We'll tell you the honest stuff most retailers won't: no fake sales, no confusing terms, just what's right for your home.
Free, no obligation, no pushy sales.
Honest information you need, before choosing a floor — before you spend a penny.
Rated 4.9 out of 5 on Trustpilot — 105 reviews
East London showroom — since 2019
Free 30-minute consultations
No pushy sales, just honest advice
The Problem
You know you want wood floors. You're just not sure where to start.
“There’s a lot to take in. Engineered or solid? Floated or glued? What about underfloor heating? Will it work in my kitchen? What if I have a pet? How do you know you’re getting a fair price? Most people spend hours researching online, end up with 100s of samples on their coffee table, and are still no closer to getting to a decision. Unfortunately, that’s just how flooring works, but getting things wrong can be expensive. That’s exactly why we started Kite.”
Ed Grant, Founder of Kite Flooring
Lewis Large Herringbone
Our Work
Recent projects
Stoke Newington, East London
Springdale Road
1 / 7
The Solution
A conversation that actually moves things forward.
Here's the truth. Tiny samples don't work. When you buy a floor you need 1) large sample boards to appreciate colour variation, and 2) technical advice — whether you have a fitter, or you need that support. At Kite, you can visit our London studio or hop on a video call where you'll speak directly with someone who knows floors inside out. Bring your floor plan, your photos, your Pinterest board, or just your questions. We'll help you figure out what's right for your home and your budget.
See and feel the floors
You simply cannot choose floors based on small samples. You need to see and feel large sample boards. Visit our showroom and see the full range in person.
Video call from home
Not ready to travel? A 30-minute video call covers a lot of ground.
No obligation, ever
We're here to help you decide — not to pressure you into anything.
Samples just don't work.
Reviews
What our customers say
"Far more flexible and thoughtful than the usual go-to suppliers."
"Couldn't recommend the team at Kite Flooring enough — both as a homeowner and as an architect. We were refurbishing our home and looked everywhere for a flooring supplier who could match the specific finish of our new kitchen. Kite got it spot on. The floor matches perfectly and runs seamlessly throughout the house. They were far more flexible and thoughtful than the usual go-to suppliers, and were able to tailor things to suit the project properly."
Rhys Jones
"Seamless, efficient, and entirely stress-free."
"Our experience with Kite Flooring was outstanding from start to finish. The entire process — from our initial showroom visit through to measurement and installation — was seamless, efficient, and entirely stress-free. We required the flooring on a tight schedule, and unlike many competitors, the team went above and beyond to make it happen — completing everything from consultation to installation within just one month. It has completely transformed our home."
Maria Köhler
"One of the best companies we dealt with during our renovation."
"I spent almost a year trying to find the right floor and visited at least a dozen flooring companies. Found Kite Flooring on Instagram and visited their shop in London — Ed spent a considerable amount of time explaining the difference between the ranges, wood treatments and durability. The customer service was fantastic, one of the best companies we dealt with during our renovation project. The floor looks amazing and we've had so many compliments."
Humera
Rated 4.9 out of 5 on Trustpilot — 105 reviews
The Process
Three steps to a floor you'll love
Book
Choose a time that suits you. Video call or showroom visit, mornings or evenings — we'll fit around you.
Talk
Bring your questions, your measurements, your ideas. We'll listen, advise, and help you narrow it down.
Decide (when you're ready)
There's no deadline and no pressure. Most people leave the conversation feeling clear — and ready to move forward in their own time.
Free, no obligation, no pushy sales.
Book
Ready for your flooring diagnosis?
Book a free 30-minute appointment. No commitment, no obligation — just honest advice from people who know what they're talking about.
Visit our showroom
See the full range in person. Touch the samples, ask questions, take your time.
Kite Flooring, c/o Joyn Kitchens, 5 Hackney Road, E2 7NX
Visit the showroom
Book a video call
Prefer to start from home? A 30-minute call covers everything you need to get moving.
Available mornings & evenings
Book a video callNot sure which is right for you? Just pick whichever feels easier — both work brilliantly.
Free guide
Read this before you buy any floor.
We wrote the guide we wish existed — no fake sales, no jargon, just what actually matters when you're choosing a floor. It's free, and it takes ten minutes.
Not ready yet?
Not quite ready? That's completely fine.
Take your time. Here are a few ways to get a feel for what we do.
Browse our projects
See how we've transformed homes across London, from herringbone hallways to full-house installations.
Browse projects →Read our reviews
Don't take our word for it. See what homeowners across Islington, Hackney and beyond have to say.
Read reviews →The free flooring guide
Not sure where to start? Our guide walks you through everything — types, fitting methods, budgeting, and more. Free, no strings.
Whenever you're ready, we're here. No rush.
FAQ